R&D Innovations


The leading skincare products contain...60-80% water. Water, being the main ingredient in most of consumer bought products, should be hydrating, but aren't...until now!Introducing Activated Water™ Technology

Product forms include:

  • Activated Water™ Shampoo
  • Activated Water™ Conditioner
  • Activated Water™ Body Wash
  • Activated Water™ Shave Gel
  • Activated Micellar Water
  • Activated Water™ Face Mist
  • Activated Water™ Hydrating Primer
  • Activated Water™ Eye Serum
  • Activated Water™ Body Lotion Spray
  • Activated Water™ Hyaluronic Acid Face Serum Masque

Millennials Unfiltered

Millennials have grown up in a time of technology and change, giving them a set of expectations different from previous generations. These products meet all the expectations and are “Insta Ready!”

Product forms include:

  • Glow Up Face Mousse
  • Rosé All Day Peel Off Mask
  • Unicorn Mane Temporary Hair Crème
  • Mermaid Skin & Hair, Don't Care!
  • Mermaid Shimmy-Shake Cleansing Water
  • Festival Ready Transforming Gel to Powder Moisturizer
  • Hair Hangover Remedy
  • "Cake Batter" Warming Exfoliating Cleanser

Multi Masking

Multiple solutions for multiple problems are a mask away! Trigger a sensational experience with a new CEI face mask while correcting your major beauty concerns!

Product forms include:

  • Watermelon Brightening Sleep Mask
  • Yogurt Balancing Mask
  • Vitamin C Facial Mask
  • Coffee Exfoliating Mask with Honey
  • Probonding Deep Condition Hair Mask
  • Coconut Smoothie Leave-in Hair Mask
  • White Activated Charcoal Clay Mask
  • Apple Peel Exfoliating Mask
  • Purple Haze Jelly Mask
  • Transformative Face Peel

The Doctor Is In

The classics are back. Consumers are seeking Professional grade treatments to self treat skin issues. Retinol, Hyaluronic Acid, AHAs and Vitamin C, once the gold standard, are reemerging in new forms and textures to meet evolving consumer needs.

Product forms include:

  • Skin Brightener
  • Micro Needling Scrub
  • Glycolic Acid Booster
  • Retinol Booster
  • Vitamin C Booster
  • SPF 40+ Oil Spray
  • Foaming Bubble Cleanser
  • Age Defying Foaming Bubble Clay Mask
  • Dandruff Shampoo

Hair Academy

Got Curls? Natural hair is going mainstream and the new language for hair is Texture. The textured hair category was created for consumers who suffered a lack of relevant products.

Product forms include:

  • Unlimited Potential Conditioning Booster
  • Moisture Rich Shampoo
  • Moisture Rich Conditioner
  • Deep Conditioner Moisture Mask
  • Prime and Perfect Hair Treatment
  • Texture Taffy
  • Clear Control Pomade
  • Topcoat Hold and Shine Spray

MLE: Skin Shield Barrier Repair

Skin Shield Barrier Repair –seals in moisture and keeps out irritating toxins. There are many reasons for sensitive skin. This common condition comes with a weakened skin barrier which can cause dryness, itching, redness, atopic dermatitis, eczema and a higher skin reactivity rate. Approximately 60% of consumers consider themselves to have
sensitive skin.

Product forms include:

  • Skin Shield Hydrating Primer
  • Skin Shield Intensive Moisturizer
  • Skin Shield Soothing Cream
  • Skin Shield Soothing Balm
  • Skin Shield Dermanewal Cream
  • Skin Shield Gentle Foaming Cleanser

Beautiful by Nature

The face of Beauty is changing! The natural and organic market is valued at around $9.3 billion (US), nearly double of that the personal care market. Growing consumer awareness of ingredients, safety and environmental impact are fueling a 9% growth rate.

Product forms include:

  • Avocado Soothing Lotion
  • Shea Butter Conditioner
  • Moisturizing Body Oil Balm
  • Invigorating Coffee Scrub
  • Replenishing Soy Shampoo
  • Creamy Oil Cleanser
  • Clarifying Gel Cleanser
  • Butter Cream
  • Honey Almond Body Scrub

Clear Skin Secrets

Old enough for anti-aging products but still battling blemishes seems like a cruel joke but 1 in 2 adult women will have acne at some point in her adult life.

Product forms include:

  • Creamy Clarifying Cleanser
  • Age Defend Multi-Correction Serum
  • Balancing Lotion
  • Clear Complexion Spot Treatment


1st and only patented clinically tested technology to address BOTH Anti-Acne and Anti-Aging  

Product forms include:

  • Anti-Age / Anti-Acne Cleanser
  • Anti-Age / Anti-Acne Toner
  • Anti-Age / Anti-Acne Lotion
  • Anti-Age / Anti-Acne Targeted Serum